Red Javelin Introduces PR & Marketing Package for Tech Start-ups

Promotion in Support of June Innovation Month, Packages Starting at $2,500 per month

by Dana Harris

Over the past 9 years, every time we speak to a VC, angel, or banker they ask us the same thing – why does every PR firm charge $10K per month? (they don’t!) Then more recently they comment, “Our entrepreneurs need to drive sales but don’t have a lot of money to spend on marketing” (true). But then they say, “They are waiting until the get their next round” (yikes).

In this market, “waiting” is not an option and marketing your products and services is not a stop/start initiative. We’ve focused on these types of smaller tech companies for years and are experts at helping introduce new sectors, companies and products to the market, drive sales leads and convert prospects into buyers.

In support for Innovation Month in New England  and in response to the restricted budget and ongoing communications needs of start-ups, Red Javelin is introducing a Technology Marketing Package for Start-ups and Non-US based firms that want to establish a presence in North America. The package begins at $2,500 per month and is specifically designed for seed and early stage entrepreneurs and companies who want a cost-effective PR and marketing program to raise visibility, establish brand, generate demand for products and services, and ultimately, drive sales.

Depending on your goals, here is a sample of the activities that could be included in your package:

• Messaging and Content Creation – Create crisp, value-based keyword-rich messaging, content, and sales tools to differentiate from the pack
• Launch and Momentum PR – Implement creative PR to secure coverage in trade, online, business press and blogosphere to launch your company and products and keep the momentum going to drive sales or secure needed funding
• Customer PR and social media - Leverage customers’ experiences to drive new sales
• Promotions – Create and implement start-up promotional plans
• Blogging programs – Start and maintain a blog to establish yourself as an expert
• Product Reviews & Awards – Secure product reviews and awards to convert prospects into buyers
• SEO & Internet Marketing –  Best practices for SEO content and internet marketing strategies

Each custom program fuses content development with social media and traditional public relations to create an integrated campaign-approach that can be quickly and cost-effectively implemented.

To learn more about this affordable Start-Up Package, please contact Red Javelin at info@redjavelin.com or 1-978-440-8392

About Red Javelin
Founded in 2001, Boston-based Red Javelin Communications is boutique content, public relations and social media marketing firm focused on helping technology, business and consumer companies worldwide generate leads and promote brands. Differentiated by an 100% senior team, deep knowledge of technology markets, virtual model and strong marketing expertise, Red Javelin is able to quickly and more effectively make an impact while at the same time fit the budgets of today’s emerging-growth companies. In addition to traditional PR, Red Javelin provides digital and offline content development and planning – including content mapping, websites, videos, podcasts – as well as social media marketing programs such as blogging, listening/ commenting programs and thought leadership portal development. Visit us at www.redjavelin.com.