Leveraging 2009 for Growth in 2K10
For all of us in the emerging tech market, I think that although we all are happy to say goodbye to 2009 and ring in the New Year, we have all learned much in the process. This year has allowed us all to take better stock of what works and doesn’t work in our companies. We took time to smell the coffee, slow down, and appreciate more than before. CEOS tweaked and critiqued their corporate expenses and budgets and became more creative with their resources, leveraging activities off one another and taking advantage of social media tools to evangelize their opinions across the web.
We want to congratulate all those companies that have survived this year. These survival tactics, along with tenacity, perseverance, and the ability to stay flexible and creative should help us all in 2010. I believe smaller emerging-tech companies need to continue to do more with less. From a communications perspective, companies should look in 2010 to:
• Create more original, high quality content and leverage the heck out of it
• Consider visual ways of telling your story including online video
• Share this content socially through appropriate social networks
• Use marketing and PR resources to generate great ideas to create well told stories
• Get closer to your customers and try to get your biggest product champions to speak for you
• Leverage offline marketing activities in PR efforts
• Make sure you have an ongoing communications/PR program
B2B marketers can no longer ignore that buyers are more savvy, looking for digestible chunks of content when making decisions and need to be engaged over many months. We believe that companies that rise to leadership positions excel at targeting their key audiences, and are consistent at communicating industry vision, market and product validation. Consistency is the key word and marketing to prospects is not a stop/start activity.
Lastly, Red Javelin would like to send a word of thank you to all of our clients who fought the battle in 2009 with us. It has been a pleasure working with all of you, representing so many exciting sectors of the technology market and may 2010 take your company to a new level of growth and success.
