About
Welcome to Hidden Targets!
Hidden Targets is the voice of Red Javelin Communications. It is an ongoing discussion and analysis about public relations, social media, and marketing relevant to technology and consumer companies in emerging markets.
At our core, we believe that a creative communications strategy can really make the difference on whether or not companies are perceived as merely a player or if they emerge as a market leader. But today, communicating in an emerging market has become a street fighting game.
There are no rules or tried and true formulas. The way in which audiences consume information is evolving at such a rapid pace that reaching them has become more complex than ever before.
The ancient Celts had a magic spear that could find any target, even a hidden target. They called it the Red Javelin.
Founded in 2001 by industry veterans Lisa Allocca and Dana Harris, Red Javelin Communications has developed a reputation for being smart and creative thinkers, with a no nonsense approach that gets results.
Follow the founders on Twitter @danaharris and @lisaallocca.
