Comments for Hidden Targets

Comment on PR Spin, Gatekeeping, and Who-You-Know – NOT! by PR or Spin? Tricomm Strategies

PR or Spin? Tricomm Strategies — Wed, 31 Mar 2010 20:54:56 +0000

[...] PR isn’t about ignoring the negative or lying about it. I think Betsey Rogers said it best when she said: What good PR really does is find the great stories, information, [...]

Comment on PR Spin, Gatekeeping, and Who-You-Know – NOT! by Carla

Carla — Wed, 31 Mar 2010 17:00:32 +0000

Thanks for this great information.

I found it while I was doing some research on a blog post I have planned called “When Does PR become Spin”. I plan on quoting a line you use from this post (attributed, of course)

Comment on PR Spin, Gatekeeping, and Who-You-Know – NOT! by Matthew Rogers

Matthew Rogers — Tue, 30 Mar 2010 15:24:03 +0000

Great article with great points!

Comment on Can Start-ups Live on Social Media, oops SEO, oops Inbound Marketing…. Alone? by Danny Wong

Danny Wong — Tue, 01 Dec 2009 06:28:30 +0000

i agree that Inbound is not enough and have been truly realizing that over the past couple of weeks since we are looking at new Marketing strategy for the long run.

any suggestions for an ecommerce only B2c website?

Comment on Can Start-ups Live on Social Media, oops SEO, oops Inbound Marketing…. Alone? by Lisa Allocca

Lisa Allocca — Tue, 17 Nov 2009 16:32:16 +0000

There are some markets that are not ready to convert all of their market to “online marketing” yet. For example, over 50 consumer market, many verticals are still not reliant on “online”….so a combination of old (advertising, event marketing, traditional PR, and even direct mail) and new online communication still work especially in B-2-C. In terms of B2B, nothing gives a start-up more visibility than a well-placed article in the WSJ…and that does not easily happen because of inbound marketing, blogs, or social media as stand alone vehicles. And it never has happened or will happen with just a press release.

Comment on Can Start-ups Live on Social Media, oops SEO, oops Inbound Marketing…. Alone? by Jerry

Jerry — Tue, 17 Nov 2009 16:18:54 +0000

Here, here…..you go girl…

I agree right up to the part about blending the
“old with the new”. What “old” are you talking about?

Comment on Tech Tuesday Rocks by Danny Wong

Danny Wong — Fri, 13 Nov 2009 16:52:02 +0000

You certainly are right that SEO and Social Media aren’t enough. Unfortunately at this time, with limited skills and resources, it is the best we can do.

Moving forward, with more developed skills and resources, I look forward to expanding our marketing / outreach campaigns beyond SEO and Social Media.

Thanks for the post Lisa! Looking forward to more of your thoughts on Social Media.

-Danny

Comment on Tech Tuesday Rocks by Jason Evanish

Jason Evanish — Wed, 11 Nov 2009 17:48:29 +0000

Dana,

Totally agree. MassTLC is doing a lot of great things and Tech Tuesday is definitely one of them. It’s also amazing to me how involved Microsoft has gotten from welcoming entrepreneurial events into their space to sponsoring DartBoston’s Capitalize show; 10 years ago, I don’t think anyone would have expected this.

It’s a great time to be in the startup environment in Boston.

Looking forward to your entry on Social Media being all you need…it’s amazing how many people who admit they don’t know much about it also swear by its potential to carry a business.

-Jason

Comment on Tech Tuesday Rocks by New Gadgets | Tech Tuesday Rocks

New Gadgets | Tech Tuesday Rocks — Wed, 11 Nov 2009 15:26:32 +0000

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